helping you to THRIVE
Audience and category
Understand your audiences and what that means for you. Explore around the edges for greater inspiration and foresight
Journeys
Follow experiences and behaviours to identify typologies and opportunities
Innovation
Develop, evaluate and improve your concepts, prototypes and products. Understand who they’re really for and why
Positioning
Develop, triangulate and refine how to best position your offer amongst different audience groups. Identify what you need to say or do, with whom and why
Brand
Understand how audiences perceive and experience your brand and others. Explore new territories yours can grow towards
User experience
Deep-dive product, service or experiential engagement. What works, what doesn’t and how it can be improved or transformed
Media and comms
Understand the contexts in which your audience engage with different types of media, communication and experience. Evaluate and develop communications and experiences to meet your objectives
THROUGH Insights that matter
Mixed methods and techniques
Qualitative, UX ‘lite’ and user centred research - the most effective traditional and digital methods and techniques to unlock the insight you need. Experienced senior researchers and moderators throughout. We can also bring in specialists (e.g. behavioural scientists and semioticians), help you manage things from the clientside, or manage additional quant or analytics phases.
Attentive observation, deep listening and astute questioning is always at the heart of the fieldwork process.
The right humans
A network of best in class recruitment partners and robust sample designs that go that extra mile. From core audiences to ‘experts, extremes and earlies’ at the frontiers.
Analysis and deliverables with impact
Analysis frameworks bespoke to your project.
Deliverables from detailed to succinct. Familiar to different. Whatever you need, humanly told.
A savvy network of international researchers that configures to your needs.
Consultant flexibility and expertise.
Agency scale as and when needed.
Nick bullman
founder and consultant
nick@gethuman.io
Nick has over 18 years’ agency, freelance and clientside experience managing and conducting international strategic insight and innovation research projects. His previous clients have included Nintendo, Ubisoft, SEGA, Bethesda, Capcom, Vivendi, Activision Blizzard, Square Enix, Eidos, SCEE, Jagex, The Stars Group, European Commission, Copyright Licensing Agency, Grey, McCann, GfK, Ipsos, Hankook Research, Navigant, Symantec, Eurosport, ExxonMobil, Suzuki, HotPoint, JLR, Bridgestone, Hyundai, Google, Lenovo, Samsung, Vodafone, IG Group, Partnership, Lloyds and Irish Distillers. He also has experience in Business Analysis and QA.
ELKE KAGERER
consultant
Elke has over 16 years’ agency and freelance experience managing and conducting strategic insight and innovation research projects.
Elke is an international qualitative expert, specialising in complex B2B, tech and finance projects and has worked with Nick on many projects.
Let’s talk
Strategic insights for effective, captivating and human experiences across digital and physical worlds.
values:
Empathy. Citizens, patrons, collaborators, friends...Humans are never just ‘consumers’.
Curiosity. Seek understanding and champion the ‘what if?’. Always open minded and with a view to the bigger picture.
Enthusiasm. Live and breathe the categories and brands we serve.
Impact. Insights that enable meaningful change and improvement.
